IBM's Marketing Strategy and Planning

Executive Summary

IBM is a large international corporation. It develops and markets software applications, hardware, computer systems, and nanotechnology. The corporation is one of the top electronic and information technology businesses in New York City, USA. It controls and runs a number of subsidiary enterprises and multinational corporations around the world, including large operations in the United States, India, and Australia. IBM is a diverse computing and consulting firm that has built its legacy by connecting consumers with seamless business services