Green marketing practice case study of shell Uganda limited.

ABSTRACT

This study was undertaken under the topic green marketing practices with the aim of identifying the different types of green marketing practiced. The objective of the study was to identify factors that led shell oil company to adopt green marketing, to identify green marketing practices adopted by shell oil company and to find out challenges faced by shell oil company while turning green. The research was based on review of literature relating to the study variables also previous journals, text books and articles and visiting shell oil company to get the information. Findings indicated the types of green marketing practiced factors that led Shell Oil Company to adopt green marketing and the challenges faced while turning green.