Goal Models Vs Five Forces Models: A Comparative Study of Strategic Analyses

The performance of an enterprise is determined by its strategic objectives, and the strategic plan it adopts through some form of strategic analysis in order to meet these objectives. However, strategic analysis is currently only supported through unsystematic and informal processes such as SWOT analysis and the Five Forces Model. This thesis proposes conceptual goal modeling as a systematic approach to strategic analysis and shows through a comparative study how this analysis can be conducted for a Goal Model and the Five Forces Model. The study is conducted through a case study adopted from the literature.