Factors influence individual investor behavior

ABSTRACT
In this study worked on factors influence individual investor behavior. In this research analyzed that how Factors influence individual investor’s. This study is conduct through primary questionnaires. In this study data collected from the 73 peoples of different employees, students, business man’s from the country of Pakistan. Factors involving investment decision, business cycle, business uncertainty, reputation of firm, past performance and Government support.In this research analyzed that how the factors influence individual investor behavior. After research survey and observing the collected data show the result that factors influence on investment decision. In this research analysis the importance and factors influence on investment decisions of different investor’s of different sectors. In this study got results of that data through SPSS software. In the SPSS apply different tests to check the reliability and relationship of the variables. The research is conducted with research limitations and ethical consideration. At the end I have some recommendations about my research.
Keywords: investment decision, business cycle, business uncertainty, reputation of firm, past performance and Government support.



TABLE OF CONTENTS
CHAPTER NO.1 INTRODUCTION 1.1 Background 1.2 Purpose of the study 1.3 Objectives of the study 1.4 Significance of the study 1.5 Research questions 1.6 Theoretical model 1.7 Hypothesis
CHAPTER NO.2 LITERATURE REVIEW

CHAPTER 3 DATA METHODOLOGY 3.1. Research paradigm In the Quantitative 3.2. TYPES OF RESEARCH PARADIGMS 3.2.1 Positivism:- 3.2.2 Interpretivism:  3.2.3. Pragmatism: - 3.2.4. Positivism:- 3.2.5 RESEARCH APPROACH 3.2.5.1 Qualitative: 3.2.5.2 Quantitative: 3.2.5.3 Mixed: 3.2.6 Research approach 3.3. Population & sampling 3.4. Data collection and instruments 3.4.1 Data analysis 3.4.2 Reliability 3.4.3 Mean: 3.4.4 Mode: 3.4.5 Median: 3.5 Types of analysis 3.4.6 Descriptive statistics 3.4.7 Frequency Distribution  3.4.8 Bar Charts  3.4.9 Five Figure Summary 3.4.10 Histogram 3.4.11 Inferential Statistics 3.4.12 Correlation 3. 5.REGRESSION 3.5.1 Simple Regression 3.5.2 Multiple Regression  3.6. Limitations 3.7. Ethical considerations 3.8. Future research
CHAPTER 4 RESULTS AND ANALYSIS Descriptive Statistics

CHAPTER NO.5 DISCUSSION AND CONCLUSION CONCLUSION Recommendation:
Appendix