EFFICIENT CORPORATE IMAGE MANAGEMENT AS A STRATEGY FOR ENHANCING PROFITABILITY (A CASE STUDY OF PHINOMAR NIG. LTD. NGWO)

ABSTRACT
Business organizations in Nigeria have failed to realize the role a good corporate image policy has in business dealings.  This is probably because they do not understand the concept of corporate image and necessary tool for promoting them.Corporate image, in fact goes beyond attractive products or reminding quality service, advertising paying good salary and so on.  It pervades every aspect of a business concern from the least workers personality to the dialing within the organization and with larger society.In the fact of the dynamics of our society, especially in the business world, brought about by technology, companies are faced with stiff competition that maintaining a competitive edge requires aggressive strategies.  One of such strategies is efficient corporate image management and promotion.The focus on this research work was to determine the strategies that could be employed to build and promote corporate image efficiently and enhance profit margins of an organization.  A case study of Phinomar Nigeria Limited, Ngwo was therefore undertaken.The finding revealed that:a. Phinomar Nigeria Limited has a lay down corporate image policy though not effectively managed.b. Strategies employed to promote corporate image are limited.c. Response to Phinomar products is fairly high, hence it can be said to be profitable.d. Employee welfare and work environment need improvement.e. Phinomar needs to increase the scope of its social responsibility.f. Phinomar need a well managed corporate image which should be reviewed periodically for improvement.g. Customers’ response to Phinomar product is high.h. Communication among workers in Phinomar Nigeria Limited is not adequate.i. Phinomar Nigeria Limited lays emphasis on public relations.

TABLE OF CONTENTS
Cover pageTitle pageApproval pageDedicationAcknowledgmentAbstractList of tablesTable of contents
CHAPTER ONE - INTRODUCTION1.1 Background of the study1.2 Statement of the study1.3 Purpose of the study1.4 Scope of the study1.5 Significance of the study1.6 Limitations of the study1.7 Research question1.8 Research hypothesis1.9 Definition of termsReference
CHAPTER TWO – LITERATURE REVIEW2.1 Meaning and history of corporate image management2.2 Different views and opinions about corporate image management and organization profitability2.3 Different approach to corporate image management2.4 Corporate image management at Phinomar Nigeria ltdReferences
CHAPTER THREE – RESEARCH DESIGN AND METHODOLOGY3.1 Research design3.2 Area of the study3.3 Population of the study3.4 Sample and sampling procedures / techniques3.5 Instrument for data collection3.6 Validation of the instrument3.7 Reliability of the instrument3.8 Methods of data collection3.9 Methods of data analysisReference
CHAPTER FOUR – DATA PRESENTATION AND ANALYSIS4.1 Presentation and analysis of data4.2 Testing of hypothesis4.3 Summary of results
CHAPTER FIVE – DISCUSSION, RECOMMENDATIONS AND CONCLUSIONS5.1 Discussion of result findings5.2 Conclusions5.3 Implication of the research findings5.4 Recommendations5.5 Suggestions for further research BIBLIOGRAPHYAPPENDIX IAPPENDIX II