Effectiveness Of Personal Selling Strategies In Marketing Of Table Water And Juice Drinks In Abia State Naigeria

ABSTRACT
This research work evaluates the effectiveness of personal selling strategies in marketing of table water and juice drinks in abia state, Nigeria. Water resources are natural assets that create flows of goods and services over time. One of the ways one can make money in Nigeria today is by investing in table water or sachet water business. Today, due to the free entry and exit in the sector, it has increasingly become highly competitive. Since it is competitive it becomes necessary to apply marketing techniques in other to remain in the market. Different bottle water and juice companies intensively embark on different marketing strategy in other to make impact and remain relevant in the sector, Inspite of the importance of personal selling in sales promotion, scholars in Nigeria have done few empirical investigation and subject matterIn the analysis of data, descriptive and inferential statistics such as means, frequency, percentages as well as multiple regressions were used. The analysis so far shows that male is more into the business of table water and juice drink in the study area. The grater age bracket were 31 – 40 years which shows that relatively young adults with strength are more into the business with the mean (average) age of the marketers being 36.
TABLE OF CONTENTS
AbstractCHAPTER ONEINTRODUCTION1.1    Background of the study1.2Statement of problem1.3Objective of the problem1.4Research questions 1.5Hypothesis1.6Significance of the study1.7Scope of the study1.8Limitation of the studyCHAPTER TWO2.1  Definition of personal  selling2.2  Types of personal selling2.2.1Order Getters2.2.2Current customers a sales people2.2.3New business sale people2.3    Order takers2.3.1inside order takers2.3.2Outside (field) order takers2.4    Sales force objectives2.5Supporting sales personnel2.5.1Missionary sales persons2.5.2Trade sales persons2.5.3Technical sales persons2.6  Organizing the sales force.2.7Compensation and sales force performance Effects of Commercial Banks 2.8Determination of compensation packages 2.9 Theories and models of sales-force welfare2.10Summary of literature
CHAPTER THREE3.1RESEARCH METHODOLOGY3.2Sampling techniques3.3 Source of data3.4Method of data analysis3.5 Model specification
CHAPTER FOUR4.0 RESULT AND DISCUSSIONS4.1 The features of the marketers and their socio – economic characteristics
CHAPTER FIVE5.0 SUMMARY, CONCLUSION AND RECOMMENDATION5.1Summary of findings5.2    Conclusions5.3    RecommendationsReferencesAPPENDIXAPPENDIX II