Economic Impact Of Marketing Communication Mix On The Nigerian Telecommunication Industry” A Study Of Mtn Nigeria In Imo State

                                               ABSTRACT The research purpose is to evaluate economic impact of marketing communication mix on the Nigerian telecommunication industry” a study of mtn  Nigeria in imo state Economic impact of marketing communication mix on telecommunication industry cannot be over emphasized. At the heart of management lies a fundamental requirement of being able to communicate. The way buyers respond to sales or the introduction of a new commodity like MTN in the market has always been a source of interest to both manufacturers and sellers alike. For years past manufacturers of MTN have spent colossal some of money conducting, investing/research to determine the best way to relate information mix which involves; advertising, personal selling, sales promotion and public relation (corporate social responsibility). In spite of all laws and regulations guiding marketing communication mix many consumers still complain that communication mix is deceitful. Causes like in price of telecommunication product because a huge amount is being used in implementing the communication mix. It is apparent that a lot of problems are facing communication industry as regards communication mix. It is accepted in  this study that one of the major factors that have negatively and significantly affected the performance (sales volume/number of customers) of MTN and entire telecommunication industry is poor application of marketing communication mix.                


 TABLE OF CONTENTSAbstractCHAPTER ONEINTRODUCTION1.1    Background of the study1.2Statement of problem1.3Objective of the problem1.4Research questions 1.5Significance of the study1.6Scope of the study1.7Limitation of the studyCHAPTER TWO2.0 Literature Review2.1      The Component of Marketing Communication2.2    Meaning of Marketing Communication Mix2.3    The Communication Process Model2.4Response Process Model Exposure2.5Communication Process Decision2.6How to Implement Effective Communication2.7Analysis of Areas in Communication2.8The Role of Marketing Communication Mix2.9The Relationship Between Marketing and Marketing Communication

CHAPTER THREE3.0 RESEARCH METHODOLOGY3.1   Research Design3.2    Sources/Methods of Data Collection3.3.    Population and Sample Size
CHAPTER FOUR4.0 PRESENTATION AND ANALYSIS OF DATA
4.1 Data Presentation4.2 Presentation of Data
CHAPTER FIVE5.0 SUMMARY, CONCLUSION AND RECOMMENDATION5.1Summary5.2    Conclusions5.3    RecommendationsREFERENCEAPPENDIXAPPENDIX II