DISTRIBUTION OF BREAD IN ENUGU METROPOLIS PROBLEMS AND PROSPECTS (A CASE STUDY OF MACON’S BREAD)

ABSTRACT The modern managers need problem identification and adequate information in these complex conditions of business in order to stay in the market and also to make viable decisions.  These information are mostly gathered from effective and efficient research project and it is in these that the decisions are based. In other words, this project research is aimed at giving such vital information that will aid the management of Macons bread to know their distribution effectiveness and factors influencing their distribution effectiveness. The researcher made use of primary and secondary data.  Primary data used include interviews and observation, the researcher specifically interviewed the managing director, production manger, and the sales man.  While secondary data is on library sources as tools for gathering the data. It is  found out from the study, that the macons bread or the company are making use of delivery van to distribute their product to some places.  The distributions are not supervised and communication facilities are poor, due to the poor transportation. Major recommendation include government repair of roads to improve transport system of establishment supervision and distribution by the company sales man. The company should arrange for training, for itself and public relation manager would improve the promotion on their product.

TABLE OF CONTENTS Title Pageii Approval pageiii Dedicationiv Acknowledgementv Abstractvii Table of contentix
CHAPTER ONE Introduction1 1.1Background of the Study1 1.2Statement of Problem4 1.3Objectives of the Study4 1.4Significance of the Study5 1.5Scope or Limitation of the Study6 1.6Definition of Terms7
CHAPTER  TWO 2.0Review of related literature9 2.1An Overview of Distribution in Nigeria9 2.2Determining Channel Selection of Bread12 2.3Physical Distribution13 2.4Available Bread Distribution Channel14 2.5Problems of Distribution16 2.6Distribution Cost18
CHAPTER THREE 3.0Methodology20 3.1Sources of Data20 3.2Method of Investigation22
CHAPTER FOUR 4.0Analysis Presentation and Interpretation of Data24
CHAPTER FIVE 5.1Recommendation31 5.2Conclusion32 Bibliography34