DEVELOPMENT AND FUNCTIONS OF PACKAGE IN THE MARKETING OF CONSUMERS PRODUCTS

INTRODUCTION The concept of packaging describes the overall presentation of a product or services to the consumers and the manufacturers respectively in a form that will protect, preserve, promote, measure and describe the content of the pack. Packaging is the first contact a consumer has with the product, so it is therefore of prime importance that materials are utilized to achieve the basic function of packaging.
TABLE OF CONTENTS Title Page Declaration Approval page Dedication Acknowledgment Table of Contents
CHAPTER ONE 1.0Introduction 1.1Objectives of the Essay 1.2Significance of the Essay 1.3Scope and Limitations of the Essay
CHAPTER TWO 2.0Introduction 2.1Concept of Packaging 2.2Needs for Packaging 2.3Functions of Packaging 2.3Importance of Marketing 2.6Consumers Reactions towards Packaging 2.7Benefits of Packaging to Consumers 2.8The Role of Packaging to the Society
CHAPTER THREE 3.0Introduction 3.1Summary 3.2Conclusion 3.3Recommendations References