Determinants of consumer buying behavior through mega-stores in Pakistan

INTRODUCTION Nowadays purchasing trends are changing from small retail stores to mega store and departmental stores, the buyers are moving to mega stores and undergo different experience and stop depending on old traditional small retail stores.While on the one other hand these mega stores adopt various strategies to offer different experience to the customers with variety of ranges in brands, size and quantity under one roof.  Success at one stage does not ensure continued success, as customer’s expectations differ widely between two points of time.  Hence, a research effort is undertaken with the specific objective of analyzing buyer behavior in different mega stores in Pakistan, preference to stop purchasing from small stores, going to which mega stores and make weekly or monthly purchase. It is also aimed to identify the factors that influence the buying behavior of the customers.