Consumption Patterns And Preferences Switching Among Consumers From Foreign To Local Rice In Umuahia Metropolis Abia State, Nigeria

 ABSTRACT
This research work is based on consumption patterns and preferences switching among consumers from foreign to local rice in umuahia metropolis abia state, Nigeria. Over the years The Nigerian food sector has been characterised by excess demand over supply, through primarily to a high population growth rate of about 3% per annum, high rate of urbanization and rising per capital income stimulated by both export revenue boom and wage increases, Nigerian market summary, Consequently, food consumption patterns have been changing rapidly and quantitatively to meet the shortages. Importation of rice has been embarked on from time to time; irrespective of the regular bans within this periodThe following research questions were raised for the purpose of this study; What are the factors affecting the preference switching among consumers from foreign to local rice in Umuahia metropolis? What are the socio-economic characteristics of the respondents? What are the various perceptions of consumers from foreign to local rice? After all findings and surveys on the budgetary systems and household consumption patterns and preference switching from foreign to local rice, I recommend that consumers should not overlook the influence of the above mentioned factors in their quest for consumption. TABLE OF CONTENTSAbstractCHAPTER ONEINTRODUCTION1.1    Background of the study1.2Statement of problem1.3Research question1.4Research Objective 1.5Research Hypothesis 1.6Justification of the study1.7Limitation of the study
CHAPTER TWO2.1 Rice production in the world and in West Africa2.2          Rice production in Nigeria 
 2.3     History of rice types in Nigeria2.4     The Theory of Consumer Behaviour 

2.5    The theory of consumer demand2.6   An Overview of Consumer and Consumer Buying Behaviour 
2.7   Consumers and Influencing Factors2.8   Consumers' Use of Product Quality 
2.9    Consumers Purchase Intention2.10 Various Perceptions of Consumers towards Local Rice 
CHAPTER THREE3.0 RESEARCH METHODOLOGY3.1   Study area3.2    Sources of data3.3.    Sampling Techniques3.4     Method of data analysis      3.5      Models specifications/ analytical  techniques3.6       Analysis of the propose system3.7      Justification of the proposed system3.8       Methodology
CHAPTER FOUR4.0 RESULT AND DISCUSSIONS4.1 Socio economic characteristics of the respondent4.2   Various Perceptions of Consumers towards Local Rice 4.3   Factors affecting preference switching among consumers from foreign to local rice 
CHAPTER FIVE5.0 SUMMARY, CONCLUSION AND RECOMMENDATION5.1Summary5.2    Conclusions5.3    RecommendationsREFERENCE