Computers And Marketing

Authors: Emmanuel Gabriel | Social & Management Sciences Marketing Research 5 pages 1,764 words

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Marketing
is the process by which goods are sold and purchased. The aim of

marketing is to acquire, retain, and satisfy customers. Modern marketing has

evolved into a complex and diverse field. This field includes a wide variety of

special functions such as advertising, mail-order business, public relations,

retailing and merchandising, sales, market research, and pricing of goods.



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