COMMUNICATION-THE KEY THING IN PUBLIC RELATION (A Case study of DAAR Communication Limited)

INTRODUCTION  Nolte (1974), one of the legendary public relation consultant and other said, “That are two requirements for success in the field of public relations. First, the person must have an agreeable, likeable personality.†Secondly the person must be able to communicate. The most charming personable, friendly person in the world will be a complete failure if he cannot communicate,. The ablest communication will be a flop if he has a negative personality. 
TABLE OF CONTENT  Title  Declaration Approval  Dedication  Acknowledgement Table of Content 
CHAPTER ONE  1.1Introduction 1.2Aim and Objective 1.3The Scope of the Study 1.4Significance of the Study 1.5Limitation of the Study 1.6History of DAAR Communication
CHAPTER TWO 2.1Definition of Public Relation. 2.2Goal of Communication 2.3Definition of Communication 2.3.1Process of Communication 2.3.2Basic Form of Communication 2.3.3Pattern of Communication in Organization  2.3.4How Companies Should Manage Communication for Effectiveness  2.3.5Uses of Communication in Organization 2.4Ways Communication Skill can help Advance your Career
CHAPTER THREE:  Research Methodology 3.1Introduction 3.2Research Design 3.3Source of Data  3.3.1Primary Source  3.3.2Secondary Source  3.4Research Instrument 3.5Summary
CHAPTER FOUR  4.1DAAR Communication Limited  4.2Basic Method Used Communication from Staff to staff and from Boss to Staff 4.3File and Documents 4.4Where Public relation Come in
CHAPTER FIVE:  Summary, Conclusion and Reference   5.1Summary 5.2Conclusion  5.3Recommendation Bibliography