ANALYSIS OF AUDIENCE PERCEPTION OF MEDIA COVERAGE OF APRIL 2011 PRESIDENTIAL ELECTION (#6862)

ABSTRACT

The study focuses on the analysis of audience perception of media coverage of April 2011 Presidential election using South-East geo-political zone as a case study. However, the research study was restricted to five South-East states of Abia, Imo, Enugu, Anambra, and Ebonyi to collect different perception from the audience about the conduct of April 2011 presidential election. Major findings of this research study reveals that parties and officials were offering bribe to voters to allow them vote for their preferred candidates. More so, many political parties were in the habit of threatening voters to allow them vote during the election. Questionnaires were administered to the relevant population samples. Audience were interviewed and data were collected, analysed and interpreted. The analysis used was based on percentage. Data collected were tabulated. Conclusion and recommendation were based on the data collected. Finally, it was inferred from the analysis that electoral commission should embark on more voters education and to enlighten the populace about the punishment that await election offenders. Again, election officials should encourage its officials to remain incorruptible, dutiful and desist from accepting bribe.






TABLE OF CONTENTS COVER PAGE                                                                                          I TITLE PAGE                                                                                            II APPROVAL PAGE                                                                                   III DEDICATION                                                                                           IV ACKNOWLEDGEMENT                                                                            V TABLE OF CONTENTS                                                                            VI LIST OF TABLES                                                                                        VII ABSTRACT                                                                                                  VIII
CHAPTER ONE 1.0INTRODUCTION 1.1 BACKGROUND OF THE STUDY 1.2 STATEMENT OF THE PROBLEM 1.3 OBJECTIVE OF THE STUDY 1.4 RESEARCH QUESTION 1.5 RESEARCH HYPOTHESIS 1.6 SCOPE OF THE STUDY 1.7 SIGNIFICANCE OF THE STUDY 1.8 DEFINITION OF TERMS
CHAPTER TWO 2.0LITERATURE REVIEW 2.1 THEORETICAL FRAMEWORK 2.10 AGENDA –SETTING BY THE MEDIA FOR CREDIBLE PRESIDENTIAL ELECTION 2.2 THE ROLE OF MEDIA IN THE 2011 PRESIDENTIAL ELECTION 2.3 CANDIDATES FOR APRIL 2011 PRESIDENTIAL ELECTION 2.4 MEDIA COVERAGE GUIDELINES OF APRIL 2011 PRESIDENTIAL ELECTION. 2.5 SUMMARY OF THE RELATED REVIEWED LITERATURE  
CHAPTER THREE 3.0RESEARCH METHODOLOGY 3.1 RESEARCH DESIGN 3.2 AREA FOR THE STUDY 3.3 POPULATION FOR THE STUDY 3.4 SAMPLE AND SAMPLING TECHNIQUE 3.5 INSTRUMENT FOR DATA COLLECTION 3.6 VALIDATION OF THE INSTRUMENT 3.7 RELIABILITY OF THE RESEARCH INSTRUMENT 3.9 METHOD OF DATA ANALYSIS
CHAPTER FOUR 4.0DATA PRESENTATION AND ANALYSIS 4.0 DATA PRESENTATION 4.1 TEST OF HYPOTHESIS
CHAPTER FIVE 5.0DISCUSSION AND CONCLUSION OF RESULTS 5.1 DISCUSSION OF FINDINGS 5.2 CONCLUSION OF THE STUDY 5.3 RECOMMENDATION 5.4 IMPLICATION OF THE FINDINGS 5.5 SUGGESTIONS FOR FURTHER RESEARCH 5.6 LIMITATIONS OF THE STUDY REFERENCES APPENDICES


                                  LIST OF TABLES 4.1                             Table 1 Response to Research Questions 4.2                              Table 2 Responses to Research Questions  4.3                            Table 3 Responses to Research Questions  4.4                            Table 4Responses to Research Questions  4.5                            Table 5 Responses to Research Questions  4.6                            Table 6 Responses to Research Questions  4.7                            Table 7 Responses to Research Questions  4.8                            Table 8 Responses to Research Questions