ANALYSIS OF AUDIENCE PERCEPTION OF MEDIA COVERAGE OF APRIL 2011 PRESIDENTIAL ELECTION (#4730)

ABSTRACTThe study focuses on the analysis of audience perception of media coverage of April 2011 Presidential election using South-East geo-political zone as a case study. However, the research study was restricted to five South-East states of Abia, Imo, Enugu, Anambra, and Ebonyi to collect different perception from the audience about the conduct of April 2011 presidential election. Major findings of this research study reveals that parties and officials were offering bribe to voters to allow them vote for their preferred candidates. More so, many political parties were in the habit of threatening voters to allow them vote during the election. Questionnaires were administered to the relevant population samples. Audience were interviewed and data were collected, analysed and interpreted. The analysis used was based on percentage. Data collected were tabulated. Conclusion and recommendation were based on the data collected. Finally, it was inferred from the analysis that electoral commission should embark on more voters education and to enlighten the populace about the punishment that await election offenders. Again, election officials should encourage its official`ls to remain incorruptible, dutiful and desist from accepting bribe.
TABLE OF CONTENTS
TITLE PAGE            ii                                                                                     APPROVAL PAGE                                                   iii                                  DEDICATION                                                        iv                                     ACKNOWLEDGEMENT                                             v                              TABLE OF CONTENTS                                             vii                                 ABSTRACT                                                            xii                                      CHAPTER I 1.0INTRODUCTION1 1.1 BACKGROUND OF THE STUDY1 1.2 STATEMENT OF THE PROBLEM6 1.3 OBJECTIVE OF THE STUDY8 1.4 RESEARCH QUESTION9 1.5 RESEARCH HYPOTHESIS`11 1.6 SCOPE OF THE STUDY13 1.7 SIGNIFICANCE OF THE STUDY14 1.8 DEFINITION OF TERMS16
CHAPTER TWO 2.0LITERATURE REVIEW 2.1SOURCES OF REVIEW 17 2.2THE REVIEW 17 2.3SUMMARY OF THE REVIEW 39
CHAPTER THREE 3.0METHODOLOGY40 3.1  RESEARCH DESIGN40 3.2 AREA OF  STUDY41 3.3 POPULATION FOR THE STUDY41 3.4 SAMPLE AND SAMPLING TECHNIQUE42 3.5 INSTRUMENT FOR DATA COLLECTION43 3.6 VALIDATION OF THE INSTRUMENT43 3.7 RELIABILITY OF THE RESEARCH INSTRUMENT 44 3.8METHOD OF DATA COLLECTION45 3.9 METHOD OF DATA ANALYSIS46 3.10 EXPECTED RESULTS 47
CHAPTER FOUR 4.0DATA PRESENTATION AND ANALYSIS48 4.0 DATA PRESENTATION48
CHAPTER FIVE 5.0DISCUSSION AND CONCLUSION OF RESULTS 5.1 DISCUSSION OF FINDINGS65 5.2 CONCLUSION OF THE STUDY69 5.3 RECOMMENDATION71 5.4 IMPLICATION OF THE FINDINGS73 5.5 SUGGESTIONS FOR FURTHER RESEARCH74 5.6 LIMITATIONS OF THE STUDY75 BIBLIOGRAPHY  APPENDICES
 LIST OF TABLES
4.1               Table 1 Responses to Research Questions 4.2               Table 2 Responses to Research Questions  4.3              Table 3 Responses to Research Questions  4.4              Table 4 Responses to Research Questions  4.5              Table 5 Responses to Research Questions  4.6              Table 6 Responses to Research Questions  4.7              Table 7 Responses to Research Questions  4.8              Table 8 Responses to Research Questions