ANALYSING CONSUMER BEHAVIOUR IN IMPROVING THE MARKET SHARE OF PZ CUSSONS NIG PLC BY Emea Frank Ekwe

Authors: Emea Frank Ekwe | Social & Management Sciences Business Management Research 8 pages 3,175 words

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The business environment has become very competitive in the 21st century due to growth in technology, infrastructure and access to information around the globe. This has made the environment very complex and consumer preferences keep changing because of low switching cost in the market.

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