An Investigation Into The Relationship Between Beer Price Augmentation And Beer Consumption In Swakopmund

Abstract

The relationship between beer price, augmentation and beer consumption in Swakopmund has not been researched on in Namibia. The purpose of this research is to fill the knowledge gap in current literature on the alcohol and price relationship in Namibia. This study is an empirical analysis that draws on information from the overall population of the Swakopmund community, selecting those that are involved in alcohol activities and those frequenting beer outlets. The Statistical Package for Social Sciences (SPSS), was used to analyse the data by generating frequencies; drawing graphs; and computing some descriptive statistics and correlation measures between different variables. However, the sampling procedures that were adopted in this research had one shortcoming, the samples that were selected were very small compared to what should have been the case.