AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

INTRODUCTION
Electronic banking have long been recognized to play an important role in economic development on the basis of their ability to create liquidity in the economy through financial intermediation between savers and borrowers. It also offers financial services and products that accelerate settlement of transactions and in the process reduce cash intensity in the financial system, encourage banking culture, and catalyses economic growth.

TABLE OF CONTENTS

CHAPTER ONE

1.0 INTRODUCTION
1.1 BACKGROUND STUDY
1.2 STATEMENT OF THE PROBLEM
1.3     OBJECTIVES OF THE STUDY  
1.4    RESEARCH QUESTION
1.5    SIGNIFICANCE OF THE STUDY
1.6    SCOPE OF STUDY
1.7    LIMITATION OF STUDY

CHAPTER TWO

LITERATURE REVIEW
2.1    INTRODUCTION
2.2    ELECTRONIC BANKING
2.3    TYPE OF ELECTRONIC BANKING
2.4    THE PROBLEMS AND SOLUTIONS ASSOCIATED
        WITH THE DEVELOPMENT OF ATM  BANKING IN NIGERIA
2.5    NEGATIVE IMPACT OF ELECTRONIC BANKING IN NIGERIA
2.6    POSITIVE IMPACT OF ELECTRONIC BANKING IN NIGERIA

CHAPTER THREE

RESEARCH DESIGN AND METHODOLOGY
3.1    AREA OF STUDY
3.2    SAMPLE AND SAMPLING TECHNIQUES
3.3    INSTRUMENTS OF DATA COLLECTION
3.4     METHOD OF DATA COLLECTION
3.5    METHOD OF DATA ANALYSIS

CHAPTER FOUR
DATA PRESENTATION, INTERPRETATION AND ANALYSIS
4.1    DATA PRESENTATION
4.2    DATA ANALYSIS

CHAPTER FIVE
SUMMARY, RECOMMENDATION AND CONCLUSION
5.1    SUMMARY OF FINDING
5.2    RECOMMENDATION
5.3    CONCLUSION

APPENDIX
QUESTIONNAIRE

BIBLIOGRAPHY
JOURNAL ACTIVITIES AND NEWSPAPERS

TABLE OF CONTENTTitle pageDeclaration Approval PageDedicationAcknowledgementAbstractTable of Content
CHAPTER ONE1.0Introduction1.1Background of the Study1.2Statement of the problem1.3Significant of the Study1.4Purpose of the Study1.5Statement of Hypothesis1.6Scope of the Study1.7Definition of Terms
CHAPTER TWO2.1Selling and Selling Concept2.2What is a Market2.3Consumers Market2.4 Consumer Goods Characteristics2.5Importance of the Salesman2.6Functions of the Salesman2.7The selling process
CHAPTER THREE3.0Methodology3.1Area of Study3.2Research Design3.3Population of the Study3.4Sample and Sampling Techniques3.5Instrument for Data Collection3.6Administration of the Instrument3.7Method of Data Analysis and Presentation
CHAPTER FOUR4.0Presentation and Analysis of Data4.1Customer Characteristics and Classification4.2Presentation and Analysis of Consumers Questionnaire4.3Salesmen Characteristic and Classification4.4Presentation and Analysis of Salesmen Questionnaire4.5Proof of Hypothesis
CHAPTER FIVE5.0Summary, Conclusion and Recommendations5.1Summary5.2Conclusion5.3RecommendationsBibliography

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