AN EMPIRICAL STUDY ON THE ATTITUDE AND PERCEPTION OF STUDENTS TO CORPORATE SOCIAL RESPONSIBILITY

ABSTRACT  Corporate  Social  Responsibility  (CSR)  is  regarded  as  voluntary behaviors by organizations that contribute to the society welfare.  The study  makes  an  empirical  review  on  the  attitude  and  perception  of students  (potential  managers)  to  CSR.  The  specific  objectives  of  the study  were  to  explore  the  process  which  organization  takes  to implement  its  CSR  program,  Determine  the  impact  of  demographic factor  on  individual  attitude  and  perception  of  CSR,  Ascertain  the relationship between customer confidence level of an organization and its  CSR programme, Examine  the  challenges of  student  attitude  and perception to CSR program, Find the perceived benefits of companies by practicing CSR programme. In the cause of this research work, primary and secondary data were used. The primary data was collected through a well structured questionnaire  using  a  Likert  scale  format  to  solicit  respondents  view about  the  phenomenon  under  study.  The  secondary  data  were extracted from library books, journals, Articles, textbooks, internet as well as newspaper. Two hundred and forty one (241) respondents were selected  for  the  study.  The    simple  percentage  method  was  use  to analyze  the  respondents  background  information  while  the  ordinal measurement techniques was used to analyze the research questions respectively. The findings showed that the decision of manager to implement CSR policy is a function of students (business manager) attitude and perception to the  concept.  There  is  also  clear  indication  that  CSR  policy  has  a  positive impact  on  the  profitability  of  an  organization  and  that  consumers  prefers firms that are socially responsible with a high degree of confidence level of its products and services. In addition, it was observed that the concept of CSR is not  well  understood  by  most  students.  All  this  findings  were  used  in recommending probable solutions that can be used in promoting the students attitude and perception towards CSR.  TABLE OF CONTENT  Front Page                   i  Certification                  ii  Dedication                   iii  Acknowledgement                iv  Abstract                    v  Table of Content                 vi 
Chapter 1   INTRODUCTION  1.1  Background to the study            1  1.2  Statement of the Problem            6  1.3  Objective of the study              6  1.4  Justification of  the study            7  1.5  Organization of the study            8  1.6  Scope of the study              8 
 Chapter 2   LITERATURE REVIEW  2.1  Literature Review              9  2.2  History and Overview of CSR          11  2.3  Theories and Models of CSR           14  2.4  The CSR Pyramid              20  2.5  Social responsibility to Stakeholders        24  2.6  Benefits of CSR to Corporations          27  2.7  The role of CSR in Corporate performance      30  2.8  Empirical Studies on Students Attitude and CSR    32  7  2.9  CSR in practice                35  2.10  Drivers of CSR                36  2.11  Concept of CSR in Nigeria            37  2.12  Implementation of CSR in Nigeria         41  
Chapter 3   RESEARCH METHODOLOGY  3.1  Area of Study                45  3.2  Research Design               46  3.3  Instrumentation               49  3.4  Procedures for Data Collection          49  3.5  Data Analysis                50  3.6  Limitation of the study            50  
Chapter 4 DATA PRESENTATION, ANALYSIS AND INTERPRETATION  4.1  Background Information on respondents      51  4.2  Hypothesis                 52  4.3  Analysis of research question          55  
Chapter 5 SUMMARY, CONCLUSION, RECOMMENDATION AND REFERENCES  5.1  Summary                  61  5.2  Conclusion                 62  5.3  Recommendation              63  5.4  References                 65