Advertising Ethical Controversy: An Assessment of Subliminal Advertising

The use of psychological and motivational analysis to sell products to the audience has been a contemporary concept thriving in the advertising industry. With the insatiable need of producers to get across to their target-audience, more adverts below the audience’s threshold have been created and disseminated via the various forms of media. Whether there are controversial attractions to these subliminal advertisements as well as their efficacy is what this study sets out to explore using content analysis as its design.

Key words: Subliminal advertising, ethical controversy