ADVERTISING AS A SOURCE OF REVENUE GENERATION TO BROADCAST MEDIA ORGANIZATION IN NIGERIA (A STUDY OF THE FRCN, ENUGU)

Abstract  This study was carried out with the role objective of determining advertising as a source of revenue generation to the broadcast media organization in Nigeria.  The researcher adopted survey research methodology. The researcher also identified the research problems and used them to raised some research questions and for research hypothesis.  Moreover, the survey method of research enabled the researcher to seek for some expert’s opinion on the topic, as well as data collections and sits interpretation.  The literature relating to the topic understudy was reviewed through both primary and secondary sources of literature.  Furthermore, the researcher used 300 respondents as the sample size which was used to represent the population of study. The data collected was analyzed and the hypothesis was also tested. The findings of the study showed that, advertising is a source of revenue generation to the broadcast media organizations in Nigeria and FRCN, Enugu medium is a typical example. The researcher summarized the topic, drew conclusion and made recommendations based on findings.
TABLE OF CONTENTS Title page --------i Approval page --------ii Dedication --------iii Abstract ---------iv Acknowledgement-------v Table of contents -------vi List of Tables --------ix
CHAPTER 1 INTRODUCTION  1.1Background of the study -----1 1.2 Statement of the research problem --4 1.3Objectives of the study -----7 1.4Significance of the study -----8 1.5Research questions ------9 1.6Research hypotheses -----10 1.7Theoretical framework -----11 1.8Scope of the study -----12 1.9Limitation of the study -----13 1.10Definition of terms -------13 References -------17
CHAPTER TWO LITERATURE REVIEW 2.1Source of literature ------19 2.2Review of relevant literature ----19 2.3Summary of literature -----30 References -------31
CHAPTER THREE METHODOLOGY 3.1Research design -------32 3.2Area of study -------33 3.3Research population -----34 3.4Research sample ------35 3.5Sampling technique -----37 3.6Instrument of data collection ----38 3.7Method of data collection ----39 3.8Method of data analysis ------39 3.9Expected result ------41 References --------43
CHAPTER FOUR PRESENTATION AND INTERPRETATION OF FINDINGS 4.1Data presentation and analysis ----44 4.2Analysis of research questions/hypothesis --53 4.3Discussion of results -----56
CHAPTER FIVE SUMMARY, CONCLUSION AND RECOMMENDATION 5.1Summary--------58 5.2Conclusion --------60 Bibliography --------62 Appendix --------65 Questionnaire -------66   LIST OF TABLES  Table 1: Gender distribution of respondents --45 Table 2:Marital status of respondents---46 Table 3: Age distribution of respondents --47 Table 4: Academic qualification of the respondents -48 Table 5: Education qualification The variables that occur for the respondents ------48 Table 6: The second variables from the respondents -49 Table 7: The third variables from the respondents -50 Table 8: the fourth variables from the respondents -51 Table 9: The first variables from the respondents -52 Table 10:The sixth variables from the respondents