A2b0b5305e41509b1ad940994880cb6c23e0cb8aTHE ROLE OF THE PRINT MEDIA IN EMPOWERING WOMEN ECONOMICALLY CASE STUDY (DAILY NATION)

TABLE OF CONTENTS

l)eclaration----------------------------------------------------------------------------------------Approval--------------------------------------------------------------------------------------------

ii

l)edication------------------------------------------------------------------------------------------ 111

Aclrnowledgement-------------------------------------------------------------------------------- IV

Table of Contents---------------------------------------------------------------------------------- v

List of Acronyms---------------------------------------------------------------------------------- VI

List of tab I es--------------------------------------------------------------------------------------- v11

Abstract-------------------------------------------------------------------------------------------- \/iii

CHAPTER ONE

I . 0 Intro du cti on-------------------------------------------------------------------------------

1.1 Background of the Study---------------------------------------------------------------- I

1.2 Statement of the Problem--------------------------------------------------------------- 2

I. 3 General 0 bj ectives---------------------------------------------------------------------- 3

1.3 .I Specific objectives----------------------------------------------------------------------- 3

1.4 Sig11ificance of the Study--------------------------------------------------------------- 3

1.5 Hypothesis of the Study----------------------------------------------------------------- 3

1.6 Scope of the Study------------------------------------------------------------------------ 4

I. 7 l)efinition of key concepts--------------------------------------------------------------- 4

CHAPTER TWO

LITERATURE REVIEW

2. 0 Introduction-------------------------------------------------------------------------------- 5

2.1 Overview of Empowerment-------------------------------------------------------------- 5

2.2 Impacts of Print Media in Empowering Women Economically--------------------- 6

2.3 Women and Economic l)evelopment--------------------------------------------------- 8

CHAPTER THREE

METHODOLOGY

3 . 0 In trodu cti on------------------------------------------------------------------------------- 12

3 .I Research l)esign-------------------------------------------------------------------------- 12

3.2 Target/population of the Study--------------------------------------------------------- 12

3.3 Sample Selection and Size-------------------------------------------------------------- 12

3. 4 Methods of l)ata Collection----------------------------------------------------------- 12

3. 4 .I 111terviews-------------------------------------------------------------------------------- 13

3. 4.2 Questionnaire Method-------------------------------------------------------------------- 13

3. 4. 3 Content Analysis-------------------------------------------------------------------------- 13

3. 5 l)ata Analysis------------------------------------------------------------------------------ 13

3.6 Limitations of the study------------------------------------------------------------------ 14

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CHAPTER FOUR

PRESENTATION, INTERPRETATION, AND DISCUSSION OF THE STUDY FINDINGS

4. 0 In trodu cti on------------------------------------------------------------------------------------------- I 6

4.1 Study findings on how the media has been addressing women issues-------------------------- I 7

4. I. I Analysis of the findings on how the print media has been addressing women issues------ 18

4.2 The approaches used by the print media to empower women economically------------------- I 9

4.2. !Analysis of the findings on the approaches applied by print media to empower women

economically----------------------------------------------------------------------------------------------- 20

4.3 Impacts of culture on the process of empowering women economically---------,------------ 2 I

4.3. !Analysis of the findings on cultural factors affecting the process of empowering women

eco no mi call y---------------------------------------------------------------------------------------------- 23

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

5. I Introduction-----------------------------------------------------------~-------------------------------- 24

5 .2Summary------------------------------------------------------------------------------------------------ 24

5.3 Conclusion of the study------------------------------------------------------------------------------- 24

5 .4 Recommendations------------------------------------------------------------------------------- 26

5.4. !Recommendations on the impact of culture in the process of empowering women

economically------------------------------------------------------------------------------------------------ 26

5.4.2Recommendations on how the media should address women issues------------------------- 26

5.4.3 Recommendations on the approaches applied by the print media to empower women

economically------------------------------------------------------------------------------------------------ 26

5.4.4 Recommendations to further researchers------------------------------------------------------- 27

REFERENCES------------------------------------------------------------------------------------------- 28

APPENDIX A: INTRODUCTORY LETTER------------------------------------------------------ 30

APPENDIX B: QUESTIONNAIRES----------------------------------------------------------------- 31

APPENDIX C: TIME SCHEDULE OF ACTIVITIES------------------------------------------- 36

APPENDIX D: RESEARCH BUDGET-------------------------------------------------------------- 37

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LIST OF ACRONYMS

CMES- Community Mobilization Empowennent Strategy

NMG - Nation media group

UNDP - United Nations development programme

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