A COMPARATIVE STUDY OF NEWSPAPER READERSHIP AMONGST YOUTHS IN ENUGU URBAN (A STUDY OF YOUTHS IN ENUGU URBAN)

ABSTRACT
In recent years, editors, newspaper owners and managers had been faced with the problem of determining the choice preference to their newspaper content by youth in Enugu urban.This research used the sample survey method of social science research to validate its assumptions and research question. And for obvious reasons and constraints, youth in Enugu urban were administered questionnaires. Therefore, it is the case study of this research. This research projects, however, aims at comparing, identifying and analyzing the newspaper readership attitude among male and female youth of higher institutions with the ultimate result of finding out the choice preference as regards to content.  Also, this research will in no small way help the editors and newspaper manger and publishers in the determination and prominence given to some items in order to promote wider readership among youths. This study will also increase student’s awareness and contributions to both national and international issues. Also it will enhance and encourage greater patronage among the student’s profit to the publisher’s. Finally, the expected results due to the past studies on this topic will be that male youths read both information on national and international news more than female youths read more of entertainment than male youths.
TABLE OF CONTENTS Title page                                                    ii Approval page                                                        iii   Dedication                            iv  Acknowledgement               v Abstract                                              vi Table of contents                                      vii 
CHAPTER ONE Introduction 1.1Background of the study                       1 1.2Statement of the research problem                            6 1.3Objectives of the study                                             7 1.4Significance of the study                                           9 1.5Research Question                                   9  1.6Research Hypothesis   10 1.7Theoretical Framework                                     12                           1.8Definition Of Terms                                          14       1.9Assumption                                                      17 1.10 Expected Results     17 1.11 Limitations of the study    18
CHAPTER TWO Review of the literature 2.1Literature review                                        19 2.2Review Of Relevant Literature                  19 2.3Summary of the Literature Review                    31  References                                                                         
CHAPTER THREE METHODOLOGY 3.1Research Method                     34 3.2Research Design                                            35  3.3Research Population  35                           3.4Research Sample                                                  36 3.5Measuring Instrument                                         38                 3.6Data Collection                                                     38 3.6   Method of Data Analysis                                        39                                     3.7    Expected Results                                                 39              
CHAPTER FOUR Data Analysis and Results 4.1Data analysis                                                      41 4.2Results                                                               41               4.3Discussions                                                         43          
CHAPTER FIVE 5.1Summary 58 5.2Recommendations                             58          References  Appendix