Marketing

Firm-Level Determinants of Export Performance of Ghanaian Small and Medium Enterprises

ABSTRACT The purpose of this study is to examine the firm-level determinants of e

Service Innovation and Customer Satisfaction: The Mediating Role of Customer Value Creation

ABSTRACT Quiet recently, service innovation is seen as a key way of firm survival

The Influence of Facebook Usage On Sales Performance: The Mediating Role of Employees’ Service Behaviors

ABSTRACT The purpose of this study is to examine the influence of Facebook usage

Healthcare Branding and Consumer Patronage in Ghana

ABSTRACT Healthcare is a very personalized and important service that is globally

Corporate Branding and Consumer Attitude: The Mediating Role of Brand Positioning

ABSTRACT The reforms introduced in the banking sector since 2006 by the central b

Marketing Communication Tools And Savings Mobilization Drive Of Selected Microfinance Banks In Akwa Ibom State, Nigeria

ABSTRACT The competitive landscape in the Microfinance Banking Industry has accen

ENHANCING CORPORATE GOAL THROUGH STRATEGIC MARKETING PLANNING (A STUDY OF LAFARGE WAPCO NIG. PLC)

Organizational performance is getting more and more important, especially in a ma

PRO-ENVIRONMENTAL BEHAVIOUR IMPACT ON FIRMS’ PERFORMANCE AND SOCIAL SUSTAINABILITY

This study interrogates the impact of pro-environmental behaviour on firms’ perfo

An Investigation into the Role of GSM Operation in Developing Direct Market in Nigeria (A Case Study of Mtn Nigeria)

ABSTRACT GSM communication is vital toll in the Nigeria economy as most sector de

An Examination of Impact of Strategic Planning on Sales Promotion (A Case Study of Nigeria Bottling Company Plc)

ABSTRACT This study examined the impact of strategic planning on sales promotion

The Impact of Internet Advertisement on Consumer Behavior. (A Case Study of Ilorin Kwara State).

ABSTRACT This research was conducted to find out the impact of internet advertise

Consumer Satisfaction as a Key to Industrial Growth and Development (A Case Study of Dangote Group of Company Nigeria Plc) (#52231)

ABSTRACT This study researched into consumer satisfaction as a key to industrial

Measurement of Advertisement Contributions to Effective Sales Growth in a Competitive Market (A Case Study of Nigerite Limited Lagos)

BACKGROUND OF THE STUDY This project study is with the “Measurement of advertisem

An Analysis of Marketing in the Nigeria Banking Industry (A Case Study of First Bank Plc) (#52221)

PROPOSAL The project work examines the analysis of bank marketing of financial se

The Significance of New Product Development in a Competitive Marketing Environment (A Case Study of Lubcon Ltd)

ABSTRACT The main purpose of this thesis is to examine the significance of new pr

The Impact of Internal Environment on Marketing Organization (A Case Study of Shoprite Ilorin)

ABSTRACT The research works seek to indentify the impact of internal environment

Effects of Sales Promotion as a Tool for Winning Customers in a Competitive Market.

ABSTRACT This study examined marketing strategies for winning customer in telecom

The Impact of Trade Fair on Business Growth

TABLE OF CONTENT CHAPTER ONE: INTRODUCTION 1.1Background of the study 1.2Statemen

Sales Promotion as an Effective Marketing Strategy for Selling Consumer Product (A Case Study of Nigeria Bags Manufacturing Company, Ikeja Lagos) (#52164)

TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAP

Impact of Promotional Strategy in the Hotel Industry (A Case Study of Kwara Hotel) (#52161)

PROPOSAL INTRODUCTION This project, work is intended to deal with the application

The Impact of Small Scale Business to the Nigeria Economy Development

TABLE OF CONTENT CHAPTER ONE 1.1           Background To The Study 1.2          

The Financial Management in Co-Operative Financing Agency (A Case Study of Kwara Co-Operative Financial Agency L.T.D Ilorin)

ABSTRACT          Co-operative financing agency are not different from other type

The Benefit of Privatization and Commercialization on Nigeria Economy “Marketing Focus” (A Case Study of Power Holding Company Of Nigeria Phcn) (#52101)

PROPOSAL          Privatization is a very broad sense may be defined as the trans

The Impact of Business Environment on the Operation of Business Organization (A Case Study of International Brewery Plc, Ilesa) (#52094)

TABLE OF CONTENTS TITLE CERTIFICATION DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENT

Application of the Marketing Concept in Our Local Market ( A Case Study of Owode Market Offa , Kwara State) (#52086)

TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Abstract Ta

The Significance of Advertising to Business Organizations in Nigeria (A Case Study of Unilever Nig. Plc Oregun, Lagos State)

ABSTRACT          I am writing this project in attempt to investigate on the sign

Brand Management in Brewery Industry in Nigeria. (A Case Study of Nigeria Breweries Plc, Lagos.)

TABLE OF CONTENTS Title Page Certification Dedication Acknowledgement Table of Co

How Branding and Packaging as Tools for Product Differentiation in the Marketing of Consumer Products

PROPOSAL          The primary aim of it is research is to take a deep look at how

The Role of Radio Advertising on the Marketing of Goods and Services in Kwara State. (A Case Study of Kwara State Broadcasting Corporation Radio Kwara State)

TABLE OF CONTENTS Title Page Certification Dedication Acknowledgement Table of co

Packaging as an Effective Tools of Product Differentiation in Soap and Detergent (A Case Study of Omo Product of Unilever Nigeria Plc)

PROPOSAL The research work is carried out in other to look into the Packaging as